How does Sugar Me stand out from other wax salons?

Sugar Me has a core belief that exceptional service never should be comprised.

The little details separate us from others - like the spicy personalities and exceptional skill of our technicians, text reminders before your appointment from real people, and home baked goodies after your appointments.

Brigham Dallas started Sugar Me in February, 2015.  If you meet Brigham, you’ll be glad to hear he’s never waxed anyone before.  His marketing and financial business background led him to hiring the best technicians and developing a core business model that is expandable and truly unique in the waxing industry.  

The unique Sugar Me business model

Sugar Me’s secret to success lies in rewarding our members with exceptional service at great prices.  There are FOUR core values that are unique to our business.  We invite you to learn about them below.   

Booking is easy

We believe communication is key to having a great waxing experience.  Nothing is more frustrating than long waits on the phone to book an appointment!

We went the extra mile and created four ways for you to book your wax appointment:  online, phone, text, or our mobile app.  Need to change or cancel your appointment? Text us anytime and we’ll help you with that!   Want to schedule a service and see what times are available?   Download the free mobile app and book anytime!

Memberships are the secret to our incredible growth rate! 

Since inception, Sugar Me has experienced rapid growth at our Phoenix and Scottsdale wax salons.  We opened our second location in downtown Scottsdale on Aug. 3rd, 2015 and our third location in North Scottsdale in Feb 2016.     Two more locations are in development for Tempe and Queen Creek and set to be available mid 2017. 

We attribute our growth to the membership program we offer.   In short, the membership is the best price anywhere for a wax.  Members pay a deeply discounted price at the beginning of the month for the waxing services they love:  Brazilian wax, underarms, face, arms etc (see membership pricing here).   Members can save hundreds of dollars a year on waxing services.

Since inception, we have grown our customer base very rapidly thanks to the buzz behind our membership services. 

Our Sugar Mamas 

Sugar Mama is what we affectionately call our incredible staff.  Our low price has never been compromised in service.  Each wax is performed by one of our expert technicians who has been in the industry long enough to be considered a master at her job.   


Layne C. Nyberg, is Phoenix's resident Sugar Mama. Administering a variety of personalized treatments, Layne regularly hears feedback about how consistent waxing services simply make life sweeter. Working with clients to maximize their health and beauty satisfies her desire to make a difference while allowing her to indulge her flair for the fabulous. Layne is constantly on the lookout for cutting edge techniques that will make all of our lives more lovely, more beautiful, more healthy…just plain more.


If you want to know how fabulous Layne is as a waxing technician, look no further than her Yelp reviews:

Layne should be dubbed the QUEEN OF BROWS!! Her personality and wit are only 2nd to her amazing talents and I would trust her to wax me bald-headed (and I bet she’d STILL make me look gorgeous! LOL)!!
— Lia S.
In need of a wax? You haaaaave to schedule your next wax at Sugar Me! I just saw Layne for the first time. I had heard her prices are amazing and that she is the best. I thought I was sold on my previous girl and I’ve tried basically everyone in Scottsdale/Phoenix, but no way. Layne is the best. She is worth traveling to. Try her out and you won’t regret it!! Fair prices and perfect skill.
— Lori M.